Prime Progress Solutions

Small and medium enterprises (SMEs) form the economic backbone of many countries and this is especially true in the context of developing nations. SMEs contribute substantially to the development of Nigeria as they create jobs, trigger innovation and accelerate rural industrialisation (Ayanda & Adeyemi, 2011; Kale, 2015). Despite the existance of more than  SMEs in Nigeria (Tom et al., 2016), unemployment, crime and poverty is still on the increase. With 111.1 million Nigerians legally employable, the increase in the unemployment rate from 6 in 2015 to 18.8% in 2017 (NBS, 2017) is a great cause for concern. As SMEs employ over 80% of the total work force (Kale, 2015), the decrease in employement opportunities and  corresponding increase in poverty, this despite the creation of more SMEs, signify that SMEs are experiencing serious challenges. Some of the problems experienced by SMEs in Nigeria include: inadequate funding, poor management skills, lack of action plan to deal with  Eve

riginally, internet browsers were supposed to be the only tool used with internet services. While web content mostly comprised of document files (html) and few multimedia features (e.g. photos, audio), early browsers were geared for the desktop environment. The Web 2.0 era then emerged as the internet experience incorporated dynamic web pages, asynchronous network communication and richer content, therefore turning the web into an application environment (Mikkonen & Taivalsaari, 2011). Given that the emergence of the mobile as a new internet access device, numerous attempts were made in order to transmit the online experience on the move. Early mobile phones implemented the WAP protocol and had low hardware standards and tiny, non-touch screens that caused bad internet browsing. HTML browsers could provide the internet experience as the devices grew more powerful and their screens changed in both size and quality. Still, usability remained a problem as effective and efficient huma

The idea of a circular economy is changing the way businesses—especially in packaging—address environmental issues. These days, organizations eager to lower their carbon footprint are most common in the market. Regarding the preservation and protection of our environment, we at Arani firmly believe that every business can adopt some policies and help in this great pool of demands. Organizations seeking strategies to lower their worldwide carbon footprints can include sustainable best practices across three main pillars: throughout their operations, their products and industry alliances. The five Rs are reuse, reduce, recycle, renew and redesign inside every one of these pillars. This guides sustainable best practices in this changed surroundings. Circular models stressing reuse recycling, and regeneration are replacing the linear and conventional models of production whereby materials are made, used, and disposed of. This blog looks at how the circular economy model might be used to cr

The meetings and conventions recruitment conversation is significant at Montana’s Trailhead. The value of this tourism segment for Billings must be elevated. Tradeshows, business meetings, conventions, and conferences all bring people and business to Billings directly impacting the local economy year-round. Working with stakeholders and strategic partners,  Visit Billings staff will continue to grow this segment which speaks for 24% of visitation to Billings (RTM, 2010). As a destination marketing and management organization, Visit Billings will collaborate with tourism partners to market and grow this segment for Billings. These efforts will include strategic marketing campaigns, tradeshow attendance, one-on-one  meeting planner exchanges, mining leads, sales missions, and meeting planner-focused familiarization tours. Simultaneously, updated research, expected to be released mid-year 2018, along with Chamber of Commerce efforts to spotlight the importance of a regional convention cen

Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was  Rogers’s diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business documents, company websites, social media websites, and analytical tools. A thematic analysis of the data yielded 4 themes: social media platforms and strategies, online marketing strategies and challenges,  online content strategies, and follow-up strategies. Business leaders of small retail organizations who want to increase revenue, remain competitive, overcome challenges associated with onlin

The advancement of technology offers small business leaders an opportunity to evaluate data and use the information to improve their productivity (Keegan & Rowley, 2017). According to Dolan, Conduit, Fahy, and Goodman (2017), online marketing increased in content and changed the way individuals and organizations interact. To realize and understand the  potential benefits of online marketing, small retail business leaders need to ensure their processes align with technological advancements. Failing to recognize potential benefits of online marketing might cause loss of productivity, revenue, and communication (Cheng & Liu, 2017). To sustain a competitive advantage and increase revenue and communication, small  retail business leaders must plan to satisfy customer requirements and ensure innovative technological strategies are implemented (Cheng & Liu, 2017). In this study, I explored strategies small retail business leaders use to implement online marketing to increase deriv