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Thompson, an explorer and cartographer who charted most of western and eastern Canada, as well as the northern United States, is regarded as the greatest land geographer of all time. Thompson traveled roughly 90,000 kilometers by foot and canoe and used the information he gathered to produce what he called the "great map"—the most thorough record of the territory of more than 3.9 million km2.1 His chart unleashed North America's commercial potential. Big data is as significant to Canada in the twenty-first century as Thompson's topographical data was in the nineteenth century It has the potential to transform Canada's current business and environmental situation. Big data is a word that describes the massive amount of data that today floods the world. In 2013, IBM said that 2.5 exabytes — or 2.5 billion gigabytes — of data were generated everyday. Data is accumulating so swiftly that over 90% of it has been collected in only the last two years (Marr 2015). This d

On the one hand, reality might be defined as the way things are, independent of the researcher. This method would emphasize facts and resources, frequently relying on quantitative data analysis. On the other hand, the opposing viewpoint can be described as impacted by subjective feelings that are difficult to define and change. This study largely employs the resource-oriented viewpoint, which embraces a positivist ideology. The emphasis is on conducting experiments based on established research to explain cause and effect and simplify complex processes (Saunders et al., 2009). Performers. This study falls under objectivism because the phenomena of WTS occurs independently of humans as social agents concerned with its existence.  So it's something you can measure. Science has extensively researched the components of WTS to ensure its credibility and uniformity. It is critical to recognize that the notion is molded by the personal interpretation of users and may include untapped vari

A lot of content creators get bored with the subject too, so they start writing about other related themes to satisfy their own needs as writers. Your audience probably only reads your content about one topic at a time, so switching topics can lose their interest. Instead, stay on topic and use your content to answer questions that your audience has asked you before You can find out what your audience is talking about and what hurts them by: Make use of a social listening tool. You can keep an eye on keywords online with tools like Awario and Brand24. You can also set up alerts to know right away when important people in your area are talking. Use an audience intelligence tool. Things like SparkToro can help you find out what kinds of media your audience likes and where they like to hang out online. You can join those chats and talk to them one-on-one after getting this information, which is very useful. If you don't use an audience intelligence tool to find out where your audie

Visual storytelling does not have to be limited to pictures or movies. This is the plan. In particular, it is a strategy that assists both B2C and B2B marketers in making the best use of all types of visual material to tell a brand's narrative from the audience's perspective. Important. In content marketing, graphic storytelling is used to demonstrate what a brand's target audience wants, needs, and expects. When done correctly, all storytelling, especially visual storytelling, resonates with people on an emotional level. It also provides them with important information and a better understanding of why they might want to engage with the brand delivering the narrative. The visual storytelling reflect and represent the brand's distinct style and personality. Visual storytelling make use of a wide range of media, including There are memes, movies, GIFs, photographs, drawings, graphics, and motion graphics. Improved company recognition: When you mix high-quality visual c

A social media algorithm is a set of rules and signals used to rank content on a social platform. It arranges material in social feeds according to how likely each particular social media user is to like and interact with it. A social algorithm's goal is to provide a positive user experience by making individual users' feeds interesting and engaging. Algorithms explain why no two users will view the identical social content, even if they follow the same accounts. Why do social media algorithms matter? As you can see from our algorithm description, social media relies on algorithms to determine what you see from the enormously large potential content pool. For brands, this implies that algorithms influence the likelihood of your content being viewed - both by your followers and by those who do not yet follow you. Furthermore, the algorithms have the potential for exponential power. Social media algorithms are programmed to recommend content that they believe a user will enjoy ba

The behavioral perspective holds that behavioral elements can affect a person's decision-making process, hence deviating from the norm (Alashoor et al., 2018). Particularly, human cognitive limits—known as limited rationality—have an impact on the decision-making process including privacy trade-offs (Simon, 1990).   Studies show that personalizing influences users' opinions on information disclosure (Karwatzki et al., 2017; Chellappa & Sin, 2005). Consistent with earlier studies by Berendt et al. (2005), Chellappa and Sin (2005) found during their investigation that consumers gave personalizing benefits top priority over their own privacy concerns.  Still, Treiblmaier and Pollach (2007) noted that consumers' value of their privacy and the intricacies of the data sharing determines inexorably how benefits and drawbacks of customisation are experienced.  Those that have minimal privacy issues are more likely to provide their data when they see personalizing benefits, acco

More and more firms are incorporating the concept of "Customer Experience" into their service offerings. Walt Disney World and other entertainment organizations are pioneering the use of efficient customer experience management to drive distinction and client loyalty. Curiously, inspired by the success of firms in the entertainment industry, an increasing number of traditional organizations have begun to value Customer Experience as a means of providing additional benefits to their customers. Customer Experience Management (CEM) is gaining popularity as a strategic approach among service firms. However, research shows that standardized approaches to managing client interactions are still a long way from maturity. Inspired by the growing need for organized techniques, the goal of this research is to develop a CEM framework for effectively managing customer experiences across industries. Based on current literature, this thesis proposes an Integrated CEM Framework with the goal

CEM was developed as a way to generate competitive distinction in the marketplace. In today's competitive company environment, merely satisfying consumer expectations is no longer enough to ensure long-term profitability. Instead, businesses should prioritize acquiring and retaining loyal customers. Customer loyalty is a strong force. Loyal consumers not only return, but they are willing to pay more for your products or services. Furthermore, they are likely to spread the word and suggest others to your organization (Mascarenhas et al., 2006). It is worth noting that consumer loyalty is frequently regarded as an important aspect in developing brand equity (Aaker, 2007).  Understanding the influence of customer experience management (CEM) on brand equity is critical, as the brand is frequently regarded a company's most valuable asset (Davis & Dunn, 2002). It is critical to investigate how CEM might help to increase customer loyalty and brand equity by creating meaningful cus

The top three trading partners of the United States are China, Canada, and Mexico. But when it comes to just logistics, the US-Canada relationship is in a class by itself. Following Biden's speech to Parliament, Canadian Prime Minister Justin Trudeau stated, "Canada and the United States share the longest land border in the world." "The Great Lakes and three oceans are shared by us." Combined and Unbreakable Due to their close proximity and long-standing relationship, the two nations offer very cooperative border crossing procedures for both persons and freight. Take it from American tourists who can easily go from Niagara Falls, New York, to Niagara Falls, Ontario, and back again. Logistics companies on both sides of the Canada-US border also confirm that the customs process is often easy to navigate when goods are moving between the two nations. Shippers and logistics firms with familiarity with the laws and guidelines guiding the procedure are usually aware o