How USA Small Businesses Can Leverage App Store Reviews

Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was 

Rogers’s diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business documents, company websites, social media websites, and analytical tools. A thematic analysis of the data yielded 4 themes: social media platforms and strategies, online marketing strategies and challenges, 

online content strategies, and follow-up strategies. Business leaders of small retail organizations who want to increase revenue, remain competitive, overcome challenges associated with online marketing, and increase communication by implementing new technology might elect to align with the strategies identified in this study. The implications for 

Positive social change include 

the opportunity for small retail business leaders to increase revenue while providing more job opportunities to benefit employees, employees’ families, and the communityI would like to dedicate my study to my family, especially to my father, Richard. My father was there for me in every aspect of my journey by encouraging, motivating, and inspiring me to achieve the 

highest academic degree. I also dedicate my study to my children, Stephanie, Sean, and Summer, as they understood the time I spent researching and focusing on my doctoral study was a requirement, not an option. foster relationships with air carrier officials. As the City of Billings and its Aviation and Transit Department work to move the destination forward with 

expanded air service and by enhancing the traveler’s experience, Visit Billings will provide leadership support for the City’s $47M airport expansion and development project. This is a crucial piece to tourism growth in Billings and southeast Montana. Visit Billings will also foster its relationship with the Montana Office of Tourism and Business Development (MOTBD) in 

The agency’s efforts to grow

air service for the state of Montana as a wholeInvesting in leisure tourism marketing strategies is a top objective for Visit Billings. The regional, national, and in some cases, international, markets support the majority of Visit Billings’ stakeholders. From the regional resident to the international traveler, Billings is an attractive destination. Local amenities and gateway 

to national historic, cultural and natural attractions help strengthen the destination’s brand and boost visitation. The overall leisure marketing strategy is to increase year round visitation targeting regional, national and international travelers. In FY17, the team began the process of assessing and diversifying the organization’s leisure marketing efforts. These strategies 

continue to be assessed and expanded in FY19. As of the publishing of this document, Visit Billings was approaching the end of a year-long, tourism research project with Destination Analysts. The final research report is expected during the first quarter of FY19. At this time, this information obtained that helps guide marketing efforts for the organization will be released to all stakeholders and also contemplated and considered by the Visit Billings staff. 

Then together with the Visit Billings creative

agency of record, BCF Agency, this research will be applied in future marketing efforts to help grow leisure visitation for the destination. and some as big as a pencil box. Sleek and slim designs are in vogue especially because a mobile phone is also a style statement. Having the latest model is a status symbol in many markets! Referred to as SMS (Short Message 

Service, Message, or Text depending on the part of the world you are from), these 160 character text messages have revolutionized mobile usage. SMS is now used for all sorts of business and entertainment purposes. MMS (Multimedia Message Service) allows you to send pictures, sounds, and full videos to others just as you send emails. But if there is one 

thing that changed mobile phones from communication devices to consumer goods, it is the camera. Starting with VGA quality images (640x480 pixels), today's mobile phones are equipped with five-megapixel cameras, flash, and other tools to add effects to the photographs. Millions have turned into amateur photographers just because of the camera in 

Conclusion

their phone. The Internet is full of funny and dirty video clips taken from mobile phones. Not everyone could afford an iPod. So, mobile companies started adding MP3 support to their phones. Use of MP3 ringtones and swapping music files has become a norm. Listening to radio using the phone has shot up too. And that's not all. As these phones are little computers themselves, you can develop applications that extend their functionality or add new features. 

Application development over Symbian, J2ME, BREW, or Palm is very popular. Each phone comes with a set of applications and utilities, and there are thousands of developers around the world who develop games and utility applications that run on mobile phones. Google's Android allows you to even replace the built-in applications giving you full control over your deviceI thank God, who is the head of my life. Through Christ, all things are possible. 

understand without prayer and the Lord by my side, I would not have completed this journey. I acknowledge my mother, Robyn; my grandmother, Alma; my husband, Steven; and my sister, Amber Elizabeth, who always reminded me God has control, and if this were easy, everyone would have a doctoral degree. I further acknowledge my Uncle Keith, Aunt Cathy, Uncle Gerald, and Aunt Cheryl (may her soul rest in peace) as their feedback, guidance, and 

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