How to Create Engaging Content for US and Canadian Audiences

A lot of content creators get bored with the subject too, so they start writing about other related themes to satisfy their own needs as writers. Your audience probably only reads your content about one topic at a time, so switching topics can lose their interest.

Instead, stay on topic and use your content to answer questions that your audience has asked you before

You can find out what your audience is talking about and what hurts them by:

Make use of a social listening tool. You can keep an eye on keywords online with tools like Awario and Brand24. You can also set up alerts to know right away when important people in your area are talking.

Use an audience intelligence tool. Things like SparkToro can help you find out what kinds of media your audience likes and where they like to hang out online. You can join those chats and talk to them one-on-one after getting this information, which is very useful. If you don't use an audience intelligence tool to find out where your audience is, you should still do it.

Talk to your audience: Finally, call your audience up and ask them about their problems and pain points. When you talk to your crowd one-on-one, you can often learn more about what they're having trouble with by asking lots of follow-up questions. Send an email poll to your list of people if you can't talk to them on the phone. Ask them what's bothering them.

Write content that goes beyond advice on how to do things right.

Giving "best practice" advice is another mistake that a lot of people make when they're writing material.

The issue is that all of your rivals are talking about the same best practice tips. Also, your audience has probably already tried all of those tips and is still having trouble getting results.

For instance, the best way to build links with most tactics is to send personalized guest post pitches

However, that suggestion usually leads to very low engagement rates. So even though it's a "best practice" that everyone agrees on, it probably isn't the best way to get backlinks.

So, when you're writing content, start by talking about the problems in terms of what you know is best, and then use personal stories, case studies, and real facts to come up with better ways to solve them.

The most important thing about truly high-quality content isn't the style, grammar, or polish; it's the advice it gives. People will start to see you as a thought leader if your advice always solves the audience's problem better than any of your competitors' content.

Tip #3: Test your hook in both A and B.

In spite of having great material, you still need to grab the reader's attention so they stop what they're doing and read it.

The rest of your information won't matter if you don't have a good hook.

You can try out different hooks, which is good news. We have a different post about how to make great hooks, but here are some ways to test your hooks:

Emotional and controversial interest

When writing your hook, make sure it's short and gets right to the point of your content idea. People will quickly lose interest in your start if it's too long.

To find out how well your hook works, you can keep track of the following:

Rate of clicks and time spent on page

How long to watch

Content for social media: Getting involved and liking

D

Use picture and a conversational tone

No one likes reading or listening to content that sounds like it came from a textbook, so make sure the tone of your content is casual. If there are any problems with understanding the information in your material, people will leave it right away.

You can get a lot more information across with little work if you use images like infographics, graphs, and charts.

Using conversational language is also good because it helps you connect with your audience more quickly and build better relationships. That's because the faster people trust you, the faster you can turn them into buyers.

Backlinko is a great example of a blog that writes in a casual style. As you can see in the picture below, this post is written in the first person, the lines are short and to the point, and there are a lot of pictures:

Conversational language is best when you're filming material. You can still use clear, easy language even if you're writing about a serious subject like law, health, or money.

Tip #5: Do what works over and over again.

Last but not least, make more content like the one that your audience likes once you find a type or idea of content that they like.

When content makers find something that works, they often try something new to see if they can get the same results. But the content that does the best with your target group is what will make you successful with them, so make more content in that format and about that subject.

You can even publish the same text more than once. A small part of your audience will probably see your content the first time you post it. And even if they did see it the first time, they probably forgot about it, so posting it again will probably get you the same great results.