How to Build a Strong Email Marketing Strategy for North America

On the one hand, reality might be defined as the way things are, independent of the researcher. This method would emphasize facts and resources, frequently relying on quantitative data analysis. On the other hand, the opposing viewpoint can be described as impacted by subjective feelings that are difficult to define and change. This study largely employs the resource-oriented viewpoint, which embraces a positivist ideology. The emphasis is on conducting experiments based on established research to explain cause and effect and simplify complex processes (Saunders et al., 2009). Performers. This study falls under objectivism because the phenomena of WTS occurs independently of humans as social agents concerned with its existence. 

So it's something you can measure.

Science has extensively researched the components of WTS to ensure its credibility and uniformity. It is critical to recognize that the notion is molded by the personal interpretation of users and may include untapped variables. It is vital to emphasize that perfect neutrality may not be feasible in this situation. The research purpose is to investigate the impact of brand trust on the WTS, but it should be noted that the definition of WTS may differ. Using well researched and tested scale measures has shown useful in reducing subjectivity and offering an objective perspective (Saunders et al., 2009). On the other side, epistemology investigates whether the ideas and methodologies used in natural science may be applied to the social domain. Once again, there are two opposing viewpoints. Before committing to a specific research philosophy, researchers must first address two essential philosophical assumptions: ontology and epistemology. They include numerous viewpoints on the research process and can be summarized as follows. Ontology investigates the researcher's viewpoint on the nature of reality, which influences their assumptions about how the universe works (Easterby-Smith, 2015). Epistemology, on the other hand, is concerned with the type of knowledge that academics believe is acceptable for a specific field of study (Saunders et al., 2009). According to this research, there appears to be an association between brand trust and WTS. Thus, hypotheses were developed using the theories stated in the literature review. These hypotheses were then tested using survey data and carefully controlled using interview data to guarantee scientific rigor. In contrast, the inductive technique allows for the discovery of patterns during the research process rather than relying on pre-existing hypotheses (Saunders et al., 2009). We were able to find commonalities and variations in the interviews, resulting in the construction of theories that supplemented the deductive quantitative analysis.

Research Methodology

Ontology is made up of two opposing aspects: objectivism and subjectivism. One viewpoint contends that social entities exist regardless of who studies them. On the other hand, subjectivism contends that social phenomena are influenced by individuals' views and activities within society. The research is performed in a neutral manner, with the researchers maintaining an objective posture and striving for independence from the study. Although a mixed-methods approach was employed, the primary focus was on quantitative data. The poll used only scientifically proven metrics, assuring a rigorous and objective methodology that prioritized factual facts over personal opinions. This is consistent with the positivist approach to data collection and encourages objectivity (Saunders et al., 2009). The research philosophy outlined above provides a solid foundation for the research approach chosen. There are two primary approaches to reasoning: induction and deduction (Saunders et al., 2009). Furthermore, another type of reasoning has arisen called as the abduction approach (Kennedy & Thornberg, 2018). The deductive approach is closely related to how the general public understands scientific research. It comprises developing a theory and applying established literature and research methodologies to test its hypotheses. It aims to clarify the cause-and-effect relationship between variables and is particularly appropriate for quantitative research. On the other hand, the inductive approach focuses on creating a theory based on facts (Saunders et al., 2009). Finally, the abductive approach integrates parts of deduction and induction as an intermediary idea, allowing the researcher to experiment with alternative approaches and discard concepts as needed (Kennedy & Thornburg, 2018). 

Research Design

The research design shapes the study endeavor, making it an important component of the publication (Saunders et al., 2009). This section looks into the inner layers of the research onion, looking at the study purpose, strategy, and mixed-methods technique. There are two components to the mixed-methods approach: quantitative and qualitative. Furthermore, this study looks into the research onion's key tactics, which include data collecting and analysis procedures. The study used a cross-sectional approach that provided a "snapshot" of a single point in time (Saunders et al., 2009). Research Purpose and Strategy. An explanatory research approach was employed to investigate the causal association between brand trust and WTS (Saunders et al., 2009). Explanatory research distinguishes out because it requires facts to test theories. This implies that hypotheses must be properly established before investigating the correlations between the variables of interest (Saunders et al., 2009). The mixed-methods technique combines a survey strategy with experimental aspects and qualitative data to gather deeper insights from industry specialists. The paper seeks to investigate potential links between the factors in order to acquire more comprehensive and dependable conclusions than depending exclusively on qualitative research data. The quantitative portion of the study was conducted deductively, whereas the qualitative data were evaluated inductively. The deductive approach is typically connected with positivism and seeks causal links between variables (Saunders et al., 2009).